Tips for Bloggers on How to Use Social Networking
Define the Outcomes that You Want to Achieve
When I first started Social Networking Sites I gave little thought to my reasons for doing so. My Tweeting was unfocused and scattered - and so was the impact that it had. Before you write another ‘Tweet’ to your Twitter account ask yourself what you want to achieve from Twitter?
• Do you want to build your profile and perceived expertise in a niche or industry?
• Do you want to drive traffic to your blogs?
• Do you want to use it to network with others in your niche?
• Is it a branding exercise?
• Do you want to show your readers a more personal side of yourself?
• Is it more of a social exercise?
There are many things that Social Networking can offer a blogger, but one lesson I’ve already learned is that Social Networking is a more effective tool if you know why you’re using it and focus in on just one (or a few) objectives rather than all of the above).
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